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Updated
4/10/2018Released
11/20/2013 Informational script writing uses a different set of tools than screenplays. These types of scripts often need to specify the look of shots and incorporate graphics, which may require two or more columns. Join Rick Allen Lippert, as he guides you through the process of script writing for informational videos, commercials, and public service announcements. Learn how to establish your goals before you put pen to paper; format a two-column script in Microsoft Word, Google Docs, and Pages; and find out how to drive viewers toward your goals, whether it's to buy a product, make a donation, or change a behavior. Then Rick dives into the nitty-gritty and shows how to create an outline, write an engaging first draft, and revise, revise, revise. By the end, you'll have the tools to take your script from concept to completion; you just supply the ideas. Topics include:- Establishing the goals and purpose of an informational video
- Understanding the modes of persuasion
- Setting up two-column scripts
- Using script templates
- Analyzing the audience
- Creating an outline
- Writing the first draft
- Revising
- Finalizing the script
Duration
- Hi! I'm Rick Allen Lippert.Welcome to Video Script Writing.This course will guide you throughthe video script writing process,with a primary focus on informational videos.We'll also include commercialsand public service announcements.Along the way, we'll explore the modes of persuasionthat are used to motivate viewers to your goals,whether it's to buy a product,make a donation, or change a behavior.I'll start by exploring what a scriptfor an informational video should beand identifying the goals that you should have in mindbefore diving into the writing process.
Pengertian Aplikasi
Next, we'll look at how to format a video script,in word processing applicationslike Microsoft Word and Pages,with a focus on using templates for the heavy lifting.Then we'll go through the actual steps of writinga short script for an informational video,from conception to finalization.Now, let's get started with Video Script Writing.
Q: This course was updated on 04/10/2018. What changed?
A: We revised the videos on setting up two-column scripts in Microsoft Word and Apple Pages, and added new videos that show how to perform the same task in Google Docs.
Pengertian Program Aplikasi
What are Pro-Forma Earnings
Pro-forma earnings most often refer to earnings that exclude certain costs that a company believes result in a distorted picture of its true profitability. Pro-forma earnings are not in compliance with standard GAAP methods and are usually higher than those that comply with GAAP. The term may also refer to projected earnings included as part of an initial public offering or business plan (in Latin pro forma means 'for the sake of form').
BREAKING DOWN Pro-Forma Earnings
Pro-forma earnings in the first sense are sometimes reported by publicly traded companies that want to present a more positive picture of their financial condition to investors. Pro-forma earnings may be either higher or lower than GAAP earnings, but typically they are higher.
Pengertian Program Menurut Para Ahli
Pro-forma earnings may exclude items that don't normally occur as part of normal operations, such as restructuring costs, asset impairments and obsolete inventories. By excluding these items, the company hopes to present a clearer picture of its normal profitability.
However, some companies have been known to abuse this practice by repeatedly excluding items that should normally be included. Investors should, therefore, exercise caution when using pro-forma earnings figures in their fundamental analysis. Unlike GAAP earnings, pro-forma earnings do not comply with standardized rules or regulations. As a result, earnings that are positive in a pro-forma scenario can become negative once GAAP requirements are applied.
Following GAAP guidelines, a company may, for example, report a net loss for a quarter. But if that loss came as a result of one-time litigation expenses or restructuring, the company may prepare pro-forma statements that show a profit.